The Impact of Buying Views for YouTube – Is It Worth the Expense?

With so much content on YouTube and a constant stream of new videos being added every day, it has never been more challenging to get noticed on the platform. There are over two billion active monthly users on YouTube, with 500 hours of video getting uploaded every minute. Due to these staggering numbers, creators are constantly seeking ways to boost their content and increase their views. One option that has become increasingly popular is buying youtube views. In this blog post, we will explore whether this tactic is worth the expense and the impact it can have on your channel.

What does it mean to Buy Views?

Before we dive into the impact of buying views, let’s define exactly what it means. When creators buy views for their videos, they are essentially purchasing views from third-party services to boost their numbers artificially. These views don’t come from organic traffic or engagement; instead, they come from fake accounts or bots. It can be challenging to know the quality of views you are buying, and many providers will guarantee you a specific number of views without being able to ensure their authenticity or engagement.

Short-Term Vs. Long-Term Gains

One of the main benefits of buying views is that it can give your channel an initial boost in terms of engagement and visibility. When you buy views, it can make your video look more popular than it is, and as a result, you may rank higher in search results, which can lead to more organic views. However, the impact of these gains will be short-term. While it might feel good to see your views count skyrocket, it will not have a long-term impact on your channel’s growth. Additionally, channels that engage in buying views risk Severe Penalties from YouTube itself.

Could Damage your Channel Reputation

The impact of buying views on your channel could go beyond tarnishing your engagement metrics. If you get caught by YouTube for buying views, you risk ruining your reputation and potential business opportunities. YouTube takes its integrity extremely seriously, and channels that are caught buying views risk being penalised, or even suspended. Even if you aren’t caught in the act, authentic viewers or subscribers may question your credibility when they see a high view count with little to no engagement.

Authentic Engagement Matters

In the end, the most critical factor for long-term success on YouTube remains authentic engagement from viewers who are genuinely interested in your content. Buying views may get more people to click on your videos, but it won’t guarantee engagement and long-term success. You should focus on creating high-quality videos that resonate with your target demographic to drive genuine engagement and organic traffic to your channel. While it may take longer to build your audience, it will be worth it in the long run.

Alternative Options

If you’re struggling to get viewership on your YouTube channel, there are alternative options to buying views. One winning strategy is to partner with other YouTubers in your niche to collaborate on content, which can provide you with a new audience. Cross-promote your channel on other social media platforms to attract new viewers. And most importantly create content that offers authentic value to your viewers, as this will lead to true growth over time.


Buying views for YouTube may seem like a quick fix, but it’s important to realise that these gains are short-lived and could potentially hurt your channel in the long run. Instead, focus on creating great content for your target audience and engage with them authentically to grow your viewership organically. While it may take more time and effort, it will ultimately result in a loyal and engaged audience for your YouTube channel.