It is the era of paid rankings and social media. And in this day and age, is SEO worth the money?
To put the skepticism to rest, SEO or. search engine optimization. still reigns over its alternatives for driving quality traffic to a website.
The implementation of SEO online marketing techniques often results in a website rising in the search engine listings and ranking among the top search results, which get the most exposure and clicks.
A high rank in the search engine landscape equates to high-quality web traffic. And what does high-quality traffic equate to? More sales! When more people interested in doing business with you will interact with your website, you will make more sales and grow as an enterprise online.
Pay-per-click (PPC) ads, too, can help your website rank at the top of the search engine results pages. But here’s where it gets interesting. The websites that rank through PPC campaigns appear to receive fewer clicks than those ranking through SEO. That’s because people usually trust Google’s organic results more than the paid ones. It has taken the search engine giant years to build this trust, so it’s safe to say that it is not going anywhere any time soon, and organic results are likely to continue receiving more clicks.
SEO does take a lot of time to yield the results digital marketers promise. But once these results manifest, they stay for as long as the website maintains its top rank and those rankings continue to strengthen the business’s foundations in the virtual world.
So, is it worth investing in an SEO online marketing strategy? If your investment is backed by thorough research and done with a seasoned SEO company, it is likely to yield good profit.
Landau Consulting, an internet marketing company in NJ, helps businesses strengthen their foundations online by consulting in internet marketing and SEO services and has created this humorous infographic to explain some of SEO’s benefits with a twist.